Your Creative Services Team
Agency Level. Creative Experience.
Creative Services is composed of full service advertising agency and PR professionals who are armed with experience and know-how. We make critical recommendations for brand positioning, corporate messaging and interactive marketing solutions –and provide all the creative services needed for implementation. Our recommendations help ensure the products and services offered by our clients through every type of integrated marketing communication are consistent with their brand’s image, message, and corporate strategies. This includes web, SEO programs, campaigns, advertising, collateral, direct mail, social media and public relations.
What Does That Mean to You?
Simply stated, it’s a promise to deliver professional marketing –and really mean it. From web to direct mail to social media, we bring the reasoning — and the marketing power. Every project in Creative Services is produced by a marketing team. We believe the more eyes, ears and intellect on a project, the greater the creative impact will be on execution. Our team of professionals strategize, debate, and collaborate on tactics to fulfill your marketing, branding and interactive needs.
Creative Director, Art Directors, Branding Teams of Designers
Editorial Staff, Marketing Copywriters
Web Programmers, Web Designers
PR Professionals, Speechwriters
SOCIAL MEDIA TEAM
Social Media Specialists, Blog Writers
Working together with your team, your marketing expectations will be met on target, on time, on message and on budget. We provide firm deadlines for all creative proofs and revisions. We have broken down the complex world of marketing — without surprises, delays or increased cost to deliver a high degree of professionalism and effectiveness.
Our reward is in analyzing the need and coming up with a solution for you that ignites your client’s brand.
Meet our Management Team
KB - Chief Creative Officer
As the creative force behind the Team, KB oversees all aspects of Creative Services — strategy, concept and execution of traditional, interactive and social media. As both Agency owner and consultant, KB has worked with a diverse range of clients from professional NBA and NFL athletes to tourism giant Walt Disney Company. She has lead programming teams in development of over 4,000 websites; as the innovator with creative teams for award-winning marketing and advertising campaigns; and for creative design and development of interactive tourism centers, amusement park attractions, and trend-setting international retail concepts.
Michael Butler - Principal / Executive Editor
As Executive Editor, Michael manages the copywriting, editing and proofing team for Creative Services. He oversees the creation of the written word and provides insight for the creative team to ensure brand messaging with maximum impact. His credentials include founder and former owner of one of the largest public relations firms in Tennessee; consultant to the U.S. Secretary of Energy; chief speechwriter for Phillips Petroleum; and Practitioner of the Year in the Public Relations Society of America. Michael is highly qualified as a corporate messaging and communications expert. Under his leadership, our copywriters tell the client’s story in a clear, compelling way --whether it’s for branding, corporate communications, online marketing or advertising.
Misti Fragen-Fink - Vice-President Corporate Brands & Interactive Strategy
Highly creative, energetic and passionate, Misti oversees three primary areas for Creative Services:
1. Managing Corporate brand standards for client projects both interactive and collateral
2. Advancing staff on the fast changing user experience models for design and interactivity methods
3. Training marketing representatives on the latest trends in websites, SEO and integrated marketing
A master communicator, Misti oversees training and serves as a knowledge base for clients. She routinely speaks to groups about web, corporate branding, and social media.
Ed Nailor - Interactive Director
Ed, a savvy programming professional, is a programming and systems administration specialist. He oversees web projects from concept to completion with the highest of standards in secure, reliable, and responsive coding. Ed is an expert WordPress coder and has been a guest speaker at WordPress conferences. In his senior management role with Creative Services, he oversees the programing team and all web technologies.. Ed demonstrates his knowledge of code with a love for technology and an intellect for logic. “Ask Ed” is common to hear whenever thereʼs a high level programming or hosting question from our clients.
Julie Simpson - Senior Art Director
Julie is an award winning designer, branding specialist and web trends expert. Combining innovative web technologies, high impact creative designs and aggressive branding strategies, she directs integrated marketing initiatives across a diverse client base for Creative Services. Julie brings inspiration, leadership and ideas to the Creative Team and ensures the client’s brand image and platform remains consistent in every aspect of interactive and print design.